Saturday, April 9, 2011

Disclaimers & making best of the business

"insurance is the subject matter of solicitation"
"Mutual funds are subject to market risks. Please read the offer document before investing"
"Smoking is injurious to health"

Noticed the above disclaimers.? Yes.. you we did..
Did we think about it..? No we didn't
Reason: All the above are the disclaimers belonging to industries running with roaring businesses!! And they are not just businesses but a phenomena passed the test of time..

Disclaimers hedge the business against the risk of non-disclosure.
How does the customer hedge the risk? A rationale, analysis, thoughtfulness, reason and a limit - all before going for any of the above...! Else learn the lesson a hard way.. like any one of these....
......an insurer with rejected claims
.......an investor with dud fund units
......a smoking addict ..

(with strictly tongue in the cheek.. going for every Jeevan Surabhi, Jeevan this,..Jevan that... blindly ...)

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