CSR & Business with principles & dignity of employee

A masseuse with 19 years of service at Hotel ITC Windsor came up in media on
her helplessness in being forced by management to do something that is not part of her job, something that is against the her will and conscience & value.
Thanks to the years of experience in the corporate atmosphere, she came up with all the proof of her escalations, giving no chance for benefit of doubt to the management's likely claim of cooked up stories.

Recently we hear so much about the Corporate Social Responsibility initiatives of MNCs and big corporate entities. These are not charity activities. Every CSR move by the company has a long term goodwill development motive or an indirect or remote proximity to the area of company's business or an expected, desired change in the society that involves the customer or employees or any of its stakeholders.

Is CSR necessary ? Instead, can businesses run with some principles? Many MNCs do. ex: Infosys, MCC and many other. They keep compliance & business ethics rules in place and spend much of training man hours on training on the same. They take top priority service attention to legal requirement if that demands.
The adherence to the well laid business principles of the companies indicate their responsibility to the society and not only the CSR activities. This promotes a feel good factor with the stakeholders and society. Is it in the capacities of this kind of companies to spread their way of business to others? Why not? Say, by not availing the services of such businesses (like ITC in this case) that are insensitive to the dignity of a loyal employee of 19 years..? A small and no-compromise principles like these spread a large amount of change in the society and good will. After all it could be another side of a capitalist who cares for the society. The organisation that operates in multi-environment is reality. Isn't the 'social environment' a vital one? A small principle..and big positive change to society..?

Companies are not quarantined entities right?..